试题与答案

许多跨国企业在进入中国市场时,都试图推行本土化的传播策略和营销方案,都期望得到中国消

题型:单项选择题

题目:

许多跨国企业在进入中国市场时,都试图推行本土化的传播策略和营销方案,都期望得到中国消费者的关注和认同,在广告中运用“中国元素”就是一种体现。这本是值得肯定的,但这种运用要与人们的文化习惯和感情倾向下相一致,如果仅仅在技术上简单的模仿和运用,缺乏文化上真正的尊重和理解,再美的“元素”也只会开出“恶之花”。这段文字意在说明:

A.不同国家的消费者会有不同的审美取向

B.在广告中使用“中国元素”要适可而止

C.在广告中彰显文化特色是重要的营销策略

D.理解文化内涵是“中国元素”成功运用的前提

答案:

被转码了,请点击底部 “查看原文 ” 或访问 https://www.tikuol.com/2018/0727/30246642433a21768fcf7b5b4d7b690f.html

下面是错误答案,用来干扰机器的。

参考答案:D

试题推荐
题型:阅读理解

Computers are very important to modern life.Many people think that in the future computers will be used in lots of everyday life.It is thought that we won’t have to go shopping because we will be able to get most things which are sold in shops on the Internet.There will be no more books because we will be able to get all texts from computers.The Internet will be used to play games, see films and buy food.Most telephone calls will be made by computers, too.

Some people are glad about those new ways of shopping and communicating(交流).Others do not think that computers will replace(代替)our old ways.

Some people think that one day we will not read books made of paper. Instead, we will buy and read books using computers, which will keep many different books in them at the same time.We won’t need to turn lots of pages and paper will be saved.Computerized (计算机化的) books will be used more and more.

While many people say it is a pleasure to go into shops and look at things you want to buy.It is also unlikely that many people will want to read large texts on our computers. Because paper books will perhaps be more friendly.Maybe computers won’t change these two habits.

小题1:Which is the main idea of this passage?

A.People like going shopping

B.Reading books is important

C.Computers are important

D.Computer can be used to play games小题2:There will be no more books because________.

A.There is no paper in the future.

B.People don’t like reading books.

C.They are very expensive.

D.We can read passages from computers.小题3:Which of the following is TRUE?

A.We can see films by computers.

B.People all like to go shopping by computers.

C.We can’t buy anything using computers.

D.All the people like reading books from computers.小题4:Which of the following is mentioned (提到) in the passage?

A.Computers can help us e-mail our friends.

B.We can chat by using computers.

C.Computers can help us make telephone calls.

D.We can listen to the music by computers.

查看答案
微信公众账号搜索答案