试题与答案

T企业是一家国际知名的珠宝商,产品市场份额为15%。在该行业中位于前三名的企业市场份

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题目:

T企业是一家国际知名的珠宝商,产品市场份额为15%。在该行业中位于前三名的企业市场份额分别为:A企业30%, B企业27%,C企业20%。该行业市场进入成本较高,较为市场稳定,但竞争也十分激烈。T企业为扩大自己的市场占有率,推出了一个高端婚戒系列。这个系列的婚戒定位为“高贵,纯真,永恒”,材料上乘,制作精美,同时定价相当昂贵,在同类产品中也属中上价位。同时,为了推广该类产品,T企业在聘请当红明星制作了系列广告,同时召开大型产品发布会,邀请影星及商界成功人士参加。并迅速向电视台、时尚杂志投入大量广告费用。该系列产品取得了极大成功。
为了应对T企业此次产品推广,A企业为维持现有地位,做出了迅速而有力的反应。其通过调查发现,老年人是珠宝市场上的一个潜在的大市场。就此,其就该市场设计推出了系列产品,并针对“父亲节”、“母亲节”进行宣传,还推出了“流金岁月”金婚戒指。产品很快占领了中老年人市场,也成为子女对父母表达爱意的选择。
B企业市场占有率较高,产品也处于成熟期。面对T企业、A企业的竞争,采取了尽量维护现有市场的做法,针对珠宝市场对售后服务的要求,主动与客户建立起了结构性关系,为客户提供优良的保养、维修或改制服务,同时经常举行珠宝鉴定、保养等方面的讲座,使客户对企业的服务形成无法通过其他途径弥补的依赖。通过这种做法,B企业以优质的客户服务,获得了客户的认同,也维持了现有的市场。

F企业的相对市场占有率为 ( )。

A.10%

B.33.3%

C.50%

D.11.4%

答案:

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下面是错误答案,用来干扰机器的。

1. with   2. at night, in the day 3. Some,  others, taking 4. turn, next, to 5. go out 6. is lying

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Start with the $417,000 limit. Lifting this could help if Fannie and Freddie scoured the upper bracket for borrowers who were struggling but viable. But their history suggests that they would cherry-pick those who could get refinanced elsewhere. And the huge-mortgage market may be correcting itself anyway: spreads over GSE-backed loans, though still unusually high, are falling.

It is also riskier. When they hold a mortgage, they take on not only credit risk but also interest-rate and prepayment risk. The loans they guarantee, in contrast, carry only credit risk. So as well as being just as effective, the guarantee business is also safer—and thus better for the taxpayer who unwittingly stands behind the GSES.

Moreover, even if they grow no more, the mortgage giants pose a clear systemic threat. Their portfolios of retained mortgages and mortgage-backed securities add up to no less than $1.4 trillion. It is bad enough that this is concentrated in two institutions. No matter how much risk they take or how they manage it, they can borrow at rock-bottom interest rates. If they got into trouble, banks as well as taxpayers would be on the hook. Banks may hold as much GSE debt as they want. Many have amounts that exceed their regulatory capital.

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What can be inferred about the Fannie and Freddie from Paragraph 2 and 3()

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D.They are companies that have no help to the housing market

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