试题与答案

以下关于无差异市场营销、差异性市场营销和集中市场营销这三种目标市场营销策略的描述,正

题型:多项选择题

题目:

以下关于无差异市场营销、差异性市场营销和集中市场营销这三种目标市场营销策略的描述,正确的是()。

A.无差异市场营销只重视市场共性、只推出单一产品,成本低

B.集中市场营销通过多样化的产品线、多样化的销售渠道、多样化的促销方式进行销售

C.差异市场营销可以满足不同客户的不同需求,缺点是成本费用高

D.集中市场营销是以一个或少数几个细分市场为目标市场

E.集中市场营销的风险较大,但一旦成功可以获得较高收益

答案:

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题型:解答题

为了防控甲型H1N1流感,某校积极进行校园环境消毒,购买了甲乙两种消毒液共100瓶,其中甲种消毒液6元/瓶,乙种消毒液9元/瓶。

(1)如果购买这两种消毒液共用780元,求四甲乙两种消毒液各购买了多少瓶?

(2)该校准备在购买这两种消毒液(不包括已购买的100瓶)使已种瓶数是甲种瓶数的2倍,且所需费用不超过1200元(不包括780元)求甲种消毒液最多能再购买多少瓶?

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题型:阅读理解

In their book Time to Eat the Dog: The Real Guide to Sustainable Living, Robert and Brenda Vale say keeping a mediumsized dog has the same ecological impact as driving 10,000 km a year in a 4.6 liter Land Cruiser.

“We’re not actually saying it is time to eat the dog. We’ re just saying that we need to think about and know the ecological impact of some of the things we do and that we take for granted.”

Constructing and driving the jeep for a year requires 0.41 hectares of land, while growing and manufacturing a dog’s food takes about 0.84 hectares — or 1.1 hectares in the case of a large dog such as a German shepherd.

Convincing flesheating cats and dogs to go vegetarian for the sake of the planet is a nonstarter, the Vales say. Instead they recommend keeping “greener”, smaller, and more sustainable pets, such as goldfish, chickens or rabbits.

The book’s playful title, and serious suggestion that pet animals may be usefully “recycled”, by being eaten by their owners or turned into pet food when they die, may not appeal to animal fans.

Annoying as the idea may be, the question is valid given the planet’s growing population and limited resources, Robert Vale said.

“Issues about sustainability are increasingly becoming things that are going to require us to make choices which are as difficult as eating your dog. It’s not just about changing your light bulbs or taking a cloth bag to the supermarket,” he said.

“It’s about much more challenging and difficult issues,” he added. “Once you see where cats and dogs fit in your overall balance of things, you might decide to have the cat but not also to have the two cars and the three bathrooms and be a meat eater yourself.”

56. The authors gave their book the playful title to________.

A. make it amusing                    B. create a vivid image

C. show writing skills                 D. arouse people’ s concern

57. In Paragraph 3 the writer mainly wants to tell us________.

A. the amount of consumed land 

B. the neglected ecological impact

C. some familiar examples 

D. some actual figures

58. What does “sustainability” mean according to the passage?

A. Going vegetarian. 

B. Raising cats and dogs.

C. Using a cloth bag. 

D. Keeping a greener life.

59. Who may not like the idea of “recycling” pet animals?

A. Manufacturers.                  B. Drivers. 

C. Animal fans.                     D. The authorities.

60. What do the authors think of living a sustainable life?

A. Challenging.          B. Inspiring.          C. Inviting.         D. Touching.

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