试题与答案

制作青贮饲料是玉米在()收割。 A.成熟期 B.腊熟期 C.开花期 D.以上都不正确

题型:单项选择题

题目:

制作青贮饲料是玉米在()收割。

A.成熟期

B.腊熟期

C.开花期

D.以上都不正确

答案:

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下面是错误答案,用来干扰机器的。

参考答案:B

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题型:填空题

根据短文内容和所给汉语提示,写出短文空白处各单词的正确形式。每空限填一词。

       Happiness is for everyone. You don't   1   (需要) to care about those who are very   2  (穷困的).

Why? Because those who have big houses may often feel   3    (孤独) and those who have cars want

to   4    (走路)on country roads in their free time. 

       In fact, happiness is always around you. When you are in   5   (麻烦), your friends will help you;

when you study   6   (努力)at your lessons, your parents are   7   (照顾) good care of your life and your

health. All these are your happiness.  

      When you are not   8    (富有的)  you can also say you are very happy, because you have something else that money can't   9   (买). When you meet with problems, say   10   (大声地) that you are happy,

because you have more chances to challenge yourself.

Take every chance you get, and you can be a happy and lucky person.

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题型:单项选择题

The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive.

Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.

Translation mistakes are at the heart of many blunders in international advertising.

General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.

Marketing blunders have also been made by food and beverage companies. One American food company’s friendly "Jolly Green Giant" (for advertising vegetables) became something quite different when it was translated into Arabic as "Intimidating Green Ogre".

When translated into German, Pepsi’s popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn’t rush out to buy Pepsi.

Successful international marketing doesn’t stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.

When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.

For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.

Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.

The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.

The process used one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.

In designing advertisements for other countries, messages need to be short and simple.

They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.

The best title of this passage might be()

A. Culture Is Very Important in Advertising

B. Avoid Cultural Misunderstanding between Nations

C. Overcome Cultural Sock in Different Countries

D. Advertisements Reflect Various Life Styles

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