试题与答案

企业任意盈余公积的提取应当按照()。

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题目:

企业任意盈余公积的提取应当按照()。

答案:

参考答案:股东大会决议

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题型:单项选择题 A3/A4型题

女性,57岁,左鼻翼发现皮肤病损18个月,面积逐渐增大,反复出现破溃,就诊时检查:病损位于左鼻翼,约1cm×1cm,略高出皮肤,中央表浅溃疡,有薄层黑褐色痂皮覆盖,腮腺区和颌卞未及肿大淋巴结。 如果手术切除后鼻翼缺损的宽度约1.3cm,下述方法中最理想、简单和安全的修复方法为()

A.耳廓复合组织块游离移植

B.以滑车上动脉为蒂的前额皮瓣移转修复

C.以同侧鼻唇沟皮瓣修复

D.以颞浅动脉为蒂的耳后皮瓣修复

E.以局部随意皮瓣移转修复

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题型:填空题

【化学—化学与技术】(15分)

聚合氯化铝晶体的化学式为[Al2(OH)nCl6n·XH2O]m,它是一种高效无机水处理剂,它的制备原理是调节增大AlCl3溶液的pH,通过促进其水解而结晶析出。其制备原料主要是铝加工行业的废渣——铝灰,它主要含Al2O3、Al,还有SiO2等杂质。聚合氯化铝生产的工艺流程如下:

(1)搅拌加热操作过程中发生反应的离子方程式为:                      

(2)生产过程中B和D的操作名称分别是                              (B和D均为简单操作)。

(3)反应中副产品a是                   

(4)生产过程中可循环使用的物质是                 (用化学式表示)。

(5)调节pH至4.0~4.5的目的是                            

(6)实验室要测定水处理剂产品中n和x的值。为使测定结果更准确,需得到的晶体较纯净。生产过程C物质可选用                    

A.NaOH

B.Al

C.氨水

D.Al2O3

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题型:填空题

[A] Convenient packaging
[B] Health and wellness
[C] Skeptical customers
[D] Enormous markets
[E] Soaring sales
[F] Trendy drink
In the last 40 years the bottled water industry has gone from a business prospect that few took seriously, to a global industry worth billions of pounds. The commodity itself remains simple. The way we think about it has changed fundamentally. Water is natural, pure and sourced at minimal cost. Its real value lies in its marketing and branding. "I think bottled water is the most revealing substance for showing us how the global capitalist market works today," says Richard Wilk, professor of anthropology at Indiana University. "In a sense we’re buying choice, we’re buying freedom. That’s the only thing that can explain why you would pay money for a bottle of something that you can otherwise get for free. "
41. ______
Through a confection of advertising and marketing, bottled water has become one of the biggest success stories in the modern food and beverage industry. "The demand for bottle water has grown exponentially in the last few decades," says Dr. Peter Gleick, author of Bottled and Sold. "It’s doubled, it’s doubled again and it’s doubled again. And the bottle water companies see enormous markets not just in the rich countries but also in the poorer countries. "

No actual variety


Some people think that bottled water is the high point of global capitalism, particularly the people in the bottled water business. "I think bottled water actually represents a kind of caricature of the global economy. It provides people in the developed world with 20 or 30 varieties of something for which there is no actual variety," says Charles Fishman, author of The Big Thirst.
42. ______.
At the beginning there really was no variety and the bottled water phenomenon began with one brand. Perrier (佩绿雅,矿泉水品牌) was a triumph of advertising, creating a brand that was to define a generation. At the heart of the campaign to make the brand popular was Richard Wheatley, of the Leo Burnett advertising agency between 1979 and 1994. "Perrier popularised bottled water," he says. "It made it acceptable, more than acceptable, it made it... desirable. " But it was not an instant success. When Perrier UK was looking to increase its sales in the early 1970’s, it faced a skeptical public. Many questioned why anyone would buy water when you could get it free from the tap.
43. ______.
Faced with obstacles, Perrier turned to advertising with a campaign that was to change our consumer landscape for ever. The campaign was a marketing coup and sales went through the roof from 12 million bottles in 1980 to 152 million by the end of the decade. Perrier was no longer just a bottle of water. The marketing and advertising teams had established a crucial emotional link between the product and the consumers. "Perrier became a badge," says Michael Bellas, chairman of the Beverage Marketing Corporation. "When you held a Perrier bottle up, it said something about yourself, it said you were sophisticated, you understood what was happening in the world. It was a perfect beverage for the young and coming business executives, the trend-setters. "
44. ______.
In an age of instant gratification, still water in portable bottles provided what people needed, exactly when they needed it. "People in general are more and more time pressed," says Mr. Fishman. "We don’t cook our own meals any more, we eat prepared foods of all kinds. And there’s nothing more appealing than a bottle of cold water at a moment when you’re really thirsty. But I think bottled water is one of those products that on many occasions when people buy it, what they’re buying isn’t the water so much as the bottle. That is the package and the convenience at that moment. "
45. ______.
When people bought this convenience, what they were really buying was Polyethylene Terephthalate, or PET, the single most important innovation in the industry’s history. Strong, shatterproof and a highly valued form of polyester, PET is a by-product of the oil industry. It is now utilised in the packaging of everything from pharmaceuticals and soap, to ready meals. In years to come, the environmental impact of PET would haunt the industry and raise questions about its very survival, but in the 1990s this was a revolution. According to Mr. Bellas it was behind the subsequent incredible growth of the industry. "Starting with the introduction of the small premium PET waters, the category started to explode," says Mr. Bellas. "The bottled water industry before PET on the list of all beverage categories was number seven. With the advent of PET, water jumped to the number two spot, behind carbonated soft drinks. "
By branding and marketing water, bottled water has been transformed from something that many of us took for granted into a product that now makes billions for global multinational companies.

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