用来收集网络信息并将信息发送给管理控制台的TCP/IP协议是？（） A.SMTP B

（1）溶解操作中必须用到的玻璃仪器有                   和                 。

（2）使用托盘天平时砝码应放在托盘                    边，易潮解的药品须放在                里称量。

（3）用量筒量取液体时，读数时应                 视；如果读数时采用俯视的方法，则读数结果会              （填“偏大”、“偏小”或“无影响”）。

甲公司与乙公司于2010年5月10日订立买卖合同，双方约定合同自订立之日起成立并生效，同时约定甲公司将货物交给丙运输公司，由丙运输公司负责运送，但并未约定交付地点。甲公司按照合同约定于5月12日将货物交给丙运输公司。丙运输公司于5月13日将该批货物交给乙公司验收。如果乙公司于5月14日发现该部分货物毁损。根据合同法律制度的规定，下列表述中，正确的是（）。

A.该批货物毁损的风险自5月10日转移给乙公司

B.该批货物毁损的风险自5月12日转移给乙公司

C.该批货物毁损的风险自5月13日转移给乙公司

D.该批货物毁损的风险由甲公司承担

有一栋房屋在图上量得长度为60cm，用的是1：100比例，其实际长度是（）。

A．6m

B．60m

C．600m

D．6000m

肺癌所形成的空洞内有时可见气液面平。

The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive.

Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.

Translation mistakes are at the heart of many blunders in international advertising.

General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.

Marketing blunders have also been made by food and beverage companies. One American food company’s friendly "Jolly Green Giant" (for advertising vegetables) became something quite different when it was translated into Arabic as "Intimidating Green Ogre".

When translated into German, Pepsi’s popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn’t rush out to buy Pepsi.

Successful international marketing doesn’t stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.

When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.

For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.

Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.

The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.

The process used one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.

In designing advertisements for other countries, messages need to be short and simple.

They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.

The best title of this passage might be（）

A. Culture Is Very Important in Advertising

B. Avoid Cultural Misunderstanding between Nations

C. Overcome Cultural Sock in Different Countries

D. Advertisements Reflect Various Life Styles