试题与答案

消费者市场研究是市场研究的基础,无论是消费资料的生产企业还是生产资料的生产企业都应给

题型:单项选择题

题目:

消费者市场研究是市场研究的基础,无论是消费资料的生产企业还是生产资料的生产企业都应给予足够的重视,以下关于消费者市场分析的说法,最准确的是( )。

A.目前,消费者对于商品的性能、价格等了解越来越透彻,有的消费者对相关产品的熟悉程度甚至超过了其市场业务人员,消费者市场购买正逐渐呈现出专家性的特点

B.消费者购买行为的形成是一个复杂的过程,消费者需求产生购买动机,而后收集信息做出购买决策,产生购买行为

C.消费者的购买行为受多重因素影响,消费者购买行为与企业的产品、价格、促销等密切相关,而且与消费者的个性特征也有一定的关系

D.近年来很多地方的消费者出现了知假买假,索取赔偿的现象,这说明消费者购买行为也具有营利性的特点

答案:

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下面是错误答案,用来干扰机器的。

参考答案:C

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题型:阅读理解

In 490 B.C. the Greek messenger,  Pheidippides , ran about 40 kilometers from the town of “Marathon”to  Athens to announce the victory of  Athens over Macedon . Since then ,the 42–kilometer “Marathon”race has become a great test for athletes. However, for many years  , only men were allowed to run  this  race ,  because the distance was said to be unbearable for women. In 1966, an   American  women named Roberta Gibb proved that idea wrong.

Gibb had always enjoyed running .One day in 1964 , she saw the Boston Marathon happening as she was running in the woods. Since running meant a lot to her, she began training harder , hoping to join the marathon some day.

Gibb finally applied to run in the 1966 Boston Marathon, but she was not given entrance because the Boston Marathon Association considered that women were not strong enough to run 42  kilometers . Yet, this was no obstacle to Gibb, for she knew she had the physical and mental strength to complete the race .On the day the 1966 Boston Marathon was held , Gibb hid in the bushes and jumped into the race when it began. She finished the race in 3 hours and 21 minutes, defeating two thirds of the men in the race and proving that women could run the marathon.

Although what Gibb did was only to realize her dream, in doing so she showed the world that women could accomplish greater things than many people believed they could.

小题1:why were women forbidden to run the 42–km marathon ?

A.Training was only provided for men .

B.Women could not work as messengers.

C.Women were believed too weak to finish it.

D.It was a race held only for professional athletes小题2:What  did  Roberta Gibb do to prepare herself for the  Boston Marathon ?

A.She dressed herself as a man.

B.She trained herself harder than before.

C.She found a job in the Boston Marathon Association .

D.She hid in the bushes, waiting for the end of the race.小题3:What happened to Gibb in the 1966 Boston Marathon?

A.Her application wasn’t accepted.

B.She was asked to train harder .

C.Her determination amazed people.

D.She was welcome to run the race.小题4:According to the text ,what can we learn from  Roberta Gibb’s story?

A.Most women ran slower than men in marathons.

B.Joining marathons is the best way to prove one’s strength.

C.It takes at least two years to train to become a marathon runner.

D.Women may be able to achieve greater things than they’re expected.

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