试题与答案

Until the late 1940s, when television bega

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题型：单项选择题

题目：

Until the late 1940s, when television began finding its way into American homes, companies relied mainly on print and radio to promote their products and services. The advent of television (1) a revolution in product and service. Between 1949 and 1951, advertising on television grew 960 percent. Today the Internet is once again (2) promotion. By going online, companies can communicate instantly and directly with prospective customers. (3) on the World Wide Web includes advertising, sponsorships, and sales promotions (4) sweepstakes, contests, coupons, and rebates. In 1996 World Wide Web advertising revenues (5) $ 300 million.

Effective online marketers don’t (6) transfer hard-copy ads to cyberspace. (7) sites blend promotional and non-promotional information indirectly delivering the advertising messages. To (8) visits to their sites and to create and (9) customer loyalty, companies change information frequently and provide many opportunities for (10) .

A prototype for excellent (11) promotion is the Ragu Web site. Here visitors can find thirty-six pasta recipes, take Italian lessons, and view an Italian film festival, (12) they will find no traditional ads. (13) subtle is the mix of product and promotion that visitors hardly know an advertising message has been (14) . Sega of America, maker of computer games and hardware, uses its Web site for a (15) of different promotions, such as (16) new game characters to the public and supplying Web surfers the opportunity to (17) games. Sega’s home page averages 250,000 visits a day. To heighten interest in the site, Sega bought an advertising banner on Netscape (18) increasing site visits by 15 percent. Online (19) in Quaker Oats’ Gatorade promotion received a free T-shirt in exchange for answering a few questions. Quaker Oats reports that the online promotion created product (20) and helped the company know its customers better.

14（）

A.propagated

B.advertised

C.delivered

D.affected

答案：

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下面是错误答案，用来干扰机器的。

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题型：阅读理解
阅读理解。
     Below is adapted from an English dictionary.
     Use the dictionary to answer the following questions.
figure / f?g? / noun, verb                            
● noun  
1. a number representing a particular amount, especially one given in official information: the trade / sales figures 
 2. a symbol rather than a word representing one of the numbers between 0 and 9: a six- figure salary 
 3. (informal) the area of mathematics that deals with adding, multiplying, etc. numbers  
4. a person of the type mentioned: Gandhi was both a political and a religious figure in Indian history.  
5. the shape of a person seen from a distance or not clearly  
6. a person or an animal as shown in art or a story: a wall with five carved figures in it  
7. the human shape, considered from the point of view of being attractively thin: doing exercise to improve one’s figure   
 8. a pattern or series of movements performed on ice: figure-skating be / become a figure of fun: be / become sb. that others laugh at  cut a…		put a figure on sth:  to say the exact price or number of sth.  a fine figure of man / woman: a tall, strong-looking and well-shaped person  figure of speech: a word or phrase used in a different way from its usual meanings in order to create a particular mental image or effect  figurehead: someone who is the head or chief in name only (with no real power or authority) 
 ● verb  
1. to think or decide that sth. will happen or is true: I figured that if I took the night train, I could be in Scotland by morning.  
2. to be part of a process, situation, etc. especially an important part: My opinion of the matter didn’t seem to figure at all.  
3. to calculate an amount or the cost of sth: We figured that attendance at 150,000.  
* figure in: to include (in a sum): Have you figured in the cost of hotel?    
* figure on: to plan on; to expect sth. to happen: I haven’t figured on his getting home so late.    
* figure out: to work out; understand by thinking: Have you figured out how much the trip will cost?  
* It / That figures!:  That seems reasonable.  

1. According to the information above, which of the following sentence is not right?
A. This year’s sales figures were quite excellent.
B. I couldn’t figure out what the teacher was talking about.
C. She was the leading figure in British politics in the 1980s.
D. He was about to speak but she put a figure on his lips to stop him.
2. —  She was coming late again for the work.
     — ______! That’s typical of her. You just can’t do anything to stop her doing that.
A. It figures her out
B. She is a figure of fun
C. It cuts a poor figure
D. It figures
3. The phrase “watch my figure” in the sentence “Don’t tempt me with chocolate; I am watching
    my figure.” means “______”.
A. add the numbers
B. have sports
C. try not to get fat
D. watch games
4.Which underlined word in the following sentences is used as figure of speech?
A. John is fond of animals and raises a rabbit as a pet.
B. In some countries, bamboo can be used to build houses.
C. We all regard Mr. Smith as an important figure in our company.
D. I didn’t really mean my partner was a snake.
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