试题与答案

关于个人贷款市场细分的策略,银行把某种产品的总市场按照一定的标准细分为若干个子市场后

题型:单项选择题

题目:

关于个人贷款市场细分的策略,银行把某种产品的总市场按照一定的标准细分为若干个子市场后,从中选择一个子市场作为目标市场,并把人力、精力等投入到这一目标市场的策略是()。

A.集中策略

B.专业化策略

C.分散化策略

D.差异性策略

答案:

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题型:阅读理解

阅读理解。

     One night about nine o'clock, Dr. Eyck, a surgeon, had a phone call from Dr. Haydon at the hospital

in Clens Falls. The surgeon was asked to go there at once to operate on a very sick boy who shot himself while playing with a gun.

     The doctor was soon on his way to Clens Falls. It was 60 miles away. And it was snowing heavily in

the city. The surgeon thought he could get there before 12 o'clock.

     A few minutes later, the doctor was stopped by a man in an old black coat. Gun in hand, the man

ordered the doctor to get out. Then the man drove the car down the road, leaving the doctor in the falling

snow.

     It was after 2 o'clock in the morning when the doctor arrived at the hospital in Clens Falls. Dr.

Haydon told him that the boy had died an hour before.

     The two doctors walked by the door of the hospital waiting room. There sat the man in the old black

coat with his head in his hands.

     "Mr. Cuninghan," said Dr. Haydon to the man, "This is Dr. Eyck. He is the surgeon who walked all

the way from Albany to save your boy."

1. Dr. Haydon asked Dr. Eyck to come to Clens Falls because ________.

A. The boy needed the help of a surgeon

B. Dr. Eyck knew the boy was wounded by a shot

C. The boy needed the help of a surgeon

D. Dr. Eyck was the boy's father

2. The surgeon was late because ________.

A. he was stopped by the police

B. his car was taken away

C. the weather was rather terrible

D. Clens Falls was too far from Albany

3. Choose the right order of the following events given in the story.

a. Dr. Eyck was asked to come to the hospital in Clens Falls.

b. Dr. Eyck arrived at the hospital.

c. The boy shot himself.

d. The boy died.

e. The man in an old coat reached the hospital.

f. Dr. Eyck was robbed of his car.

A. c,e,f,a,b,d  

B. a,c,f,d,b,e    

C. c,a,f,e,d,b      

D. a,c,f,e,d,b

4.The boy could have been saved if ________.

A. he had not been sent to the hospital

B. his father hadn't arrived in time

C. Dr.Eyck had arrived earlier than the man

D. Dr. Eyck had arrived there two hours earlier

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