试题与答案

甲企业2013年3月15日领取了工商营业执照,其后设置了账簿,展开会计核算。2015

题型:多项选择题 共用题干题

题目:

甲企业2013年3月15日领取了工商营业执照,其后设置了账簿,展开会计核算。

2015年12月份,该企业财务人员感觉自身账簿核算非常不规范,易被查出问题,便把开业以来的账簿以及发票自行销毁,后来被主管税务机关发现,受到严厉的处罚。

纳税人的下列做法中正确的有()。

A.纳税人设置的账簿中包括总账

B.纳税人设置的账簿中包括明细分类账

C.若企业生产经营规模小,经企业领导批准可以建立收支凭证粘贴簿

D.若企业生产经营规模小,经县以上税务机关批准,可以不设置总账

答案:

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参考答案:是宋代政府中枢部门统一管理、发布的官方报纸。发布机构是都进奏院。有一定的发报制度,传播朝廷政事信息,定期发行,读者主要是政府官员和一般士大夫知识分子。

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题型:阅读理解

In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.

How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Colas name, Candler took them to court.

In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.

Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.

Today, businesses all over the world use mass marketing, but the makers of Coke were the first.

小题1:Candler bought the rights to Coca-Cola from _______. 

A.the inventor of a medicinal drink

B.a well-known businessman

C.a doctor

D.a carpenter小题2: The underlined sentence in paragraph 2 implies that __________.

A.he invited people from other companies to attend a court ball

B.he shared Coca-Cola’s name with other companies after they went back from the court

C.he played basketball with people from other companies on the basketball court

D.he took legal action to those who wanted to copy Coca-Cola’s name小题3: Candler used slogans to advertise his product. Slogans are _______.

A.popular music

B.free products

C.memorable phrases

D.simple things小题4: By using mass marketing, Asa tried many ways EXCEPT _______.

A.making Coca-Cola look different

B.paying $ 2,300 for the rights to Coca-Cola

C.advertising Coca-Cola a powerful image in the minds of the customers

D.using famous athletes to advertise his product小题5:The passage is mainly to _______.

A.explain that it is easy to use mass marketing

B.advice people to spend a lot of money and time on mass marketing

C.tell how Asa changes Coca-Cola into a worldwide business by using mass marketing

D.describe different ways of using mass marketing

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