下面 * * 中司舌一般感觉的为（） A.丝状 * * B.菌状 * * C.轮廓 * * D.叶状乳

Coca-Cola Classic

In May 1985, Coca-Cola chairman Robert Goizueta announced one of the boldest gambles in marketing history: Coca-Cola would make a significant flavor change in Coke, the world’s best-selling soft drink. (1) The idea, according to one of Coke’s leading strategists, "was to take all the positive qualities associated with the current product, its heritage and so on, and transfer that to an improved tasting product." (2) Supermarket sales of Coke had slipped behind Pepsi by almost two percentage points, and Pepsi was consistently winning blind taste tests. The advertising campaign for New Coke emphasized improved flavor.
Coca-Cola spent nearly ＄4 million to taste-test its new product on 200,000 consumers. (3) When the brands were not identified, the taste tests of 40,000 people done in 30 communities showed that 55 percent chose the new Coke over the old, and 52 percent chose it over Pepsi. Subjects were not told during any of the tests that the product being tested would take the place of the traditional Coke.
During the first month of New Coke’s introduction, shipments to Coke bottlers set a record, and more people tried the new product than has ever sampled any new product. (4) Consumers began to demand the old Coke. Sales were dropping rapidly. There was even talk of a class-action suit by a Seattle-based organization, Old Coke Drinkers of America. Coca-Cola headquarters received thousands of protest letters such as, "Dear Chief Dodo: what ignoramus decided to change the formula of Coke " Coca-Cola bottlers meeting in Dallas signed a petition demanding that the company restore the traditional formula.
(5) On July 10, Coca-Cola announced that it would reintroduce the original formula under the name Coca-Cola Classic. Within hours of the announcement, a national phone survey indicated that 68 percent of the people were aware of that move and 66 percent approved of it. The Coca-Cola Classic package was designed only two days before the announcement.
(6) ABC News covered the story on its "World News Tonight" report, again on "Nightline", and on "20/20". ABC-TV also interrupted its "General Hospital" soap opera to tell the public that the old Coke was coming back.
(7) Pepsi’s first advertising campaign in response to its competitor’s move stated that Pepsi’s own better taste had forced Coca-Cola’s move. The second campaign talked about the confusion of Coke products, emphasizing the split between new Coke and old Coke. (8) By September, Coca-Cola decided to change its approach once more by bringing back the kind of traditional soft-drink advertising that it had been trying hard to get away from. The new ads did not address the differences between the new Coke and Coca-Cola Classic but rather, focused on a return to traditional values.
A. Coca-Cola introduced "New Coke" to the market in an attempt to win back market share from Pepsi.
B. Coke’s 99-year-old formula would be modified to make it slightly sweeter and less filling.
C. The media had given a lot of coverage to what had been labeled the "new Coke failure".
D. PepsiCo, bottlers of Pepsi-Cola, couldn’t resist the temptation to poke fun at Coca-Cola’s misfortune in its advertising.
E. The confusion and controversy between the two cola market leaders grew.
F. On July 5, Coca-Cola announced that it would bring back the old formula.
G. Some of the taste tests were blind, and others had brand names associated with them.
H. However, the entire picture changed suddenly.

患者女，23岁，12缺失，13残根，已行根管治疗术，11无异常，如果做固定义齿修复，固位体正确的设计是

A．11做3/4冠，13做桩冠

B．11做烤瓷冠，13做桩核冠

C．11、13、14做烤瓷冠

D．11、13都做树脂全冠

E．以上都不对

血瘤相当于西医病名：（）

A．脂肪瘤

B．皮脂腺囊肿

C．神经纤维瘤

D．静脉曲张

E．皮肤血管瘤

患者，男，65岁，因口腔修复体无法使用前来就诊。临床检查：口腔内铸造金属桥不良修复体，冠固位体完全不密合，修复体有松动，基牙可探及有龋坏。口内上颌，下颌天然牙存留，牙冠牙体形态尚正常，均叩（-），松（-），咬合空间正常。口腔卫生较差，部分天然牙体探及龈下牙石。拆除口内不良修复体后，发现口内缺失，牙冠缺损，牙体龋坏明显，均叩（-），松（-）；残根，松动Ⅰ度，松动I～Ⅱ度，根面腐质多；残根于龈上约2mm，叩（-），松（-）；口内可见部分残根区牙龈充血明显，有较多牙结石。患者身体健康，无心脏病、高血压等病史。

接下来最需要做的工作是（）

A.活动义齿设计

B.拔牙

C.X线检查

D.取研究模诊断

E.根管治疗

F.龈上洁治

G.牙体预备，制取工作印模

装置用除氧水二氧化硅控制值为（）ppb。

A.≤10

B.≤20

C.≤30

D.≤40