At 227 billion yuan ($33 billion) for 2008, Guangdong's cultural industries accounted for 6.4 percent of its GDP and experienced a growth rate of 13.8 percent. But Lai admits that size does not equal weight. "Our businesses are mostly small, financing difficult and brands few."
One local brand that has made it big is Pleasant Goat and Big, Big Wolf, also translated as Happy Sheep and Gray Wolf, China's most popular cartoon series currently being aired. But Liu Manyi, general manager of Creative Power Entertaining Inc, the firm behind the hit show, is not laughing to the bank. Instead she is bitter: "Pirate discs were all over the streets before our first movie hit the screen. Their images appear on all kinds of products. All this has no proper licensing."
In case you don't know, China produces the largest amount of animated(动画的) programming in the world. But quantity is not quality. Behind every Pleasant Goat there are tens of thousands of flops. The best way for the government to promote the country's creative industries is to crack down on piracy (盗版). Hollywood often raises its voice about being victimized (受害) in China. Truth be told, Hollywood is probably the least affected since there is a quota system for China's importation of Hollywood films.
Many Chinese producers are taking baby steps and the domestic market is all they have. If their rights in the home market are not protected, they will never see the day their products find a foreign audience.
The sudden closure(关闭) of BT websites where copyrighted materials used to flow freely suggests a determination on the part of the government to take intellectual property rights seriously. This kind of websites is bad for us, so we should ban them.
Much of the news coming out of the 2009 International Cultural Industries Forum was encouraging. China's film industry is expected to get 6 billion yuan ($879 million) in box office receipts this year. A decade from now, this number may go up to 30 billion, according to some forecasts.
If the government takes serious action against online and offline pirates, China's creative industries may well have a bright future.
51. What does the underlined sentence in paragraph 1 mean?
A. Fast as the development of Guangdong's cultural industries is, they don’t have a big challenge in the world.
B. Guangdong's cultural industries can make a big profit although they are just the small companies.
C. Guangdong's cultural industries make a big contribution to its GDP because of their strong economic power.
D. The development of Guangdong's cultural industries cannot catch up with any other
industries.
52. What does Liu Manyi think about Pleasant Goat and Big, Big Wolf?
A. It is a failure since it is a local brand.
B. It is a success but cannot get the expected profit.
C. Its profit from the images has been shared legally.
D. Pirate discs make it more popular among the children.
53. Hollywood films are mentioned to tell us that __________.
A. Hollywood films make our creative industries have less space to survive
B. it is piracy that makes it possible for Hollywood films to get less influenced
C. our creative industries need enough protection to have a bright future
D. foreign films have taken up more market in China than the local ones
54. Which of the following statements is TRUE?
A. Chinese creative industries are more advanced than foreign ones.
B. The domestic market is of little significance to the survival of Chinese creative
industries.
C. BT websites stand in the way of the development of Chinese creative industries.
D. The growth of China's film industry is always slow and needs more support.
55. In which column of a newspaper will you probably read this passage?
A. Regional B. Economic C. Sports D. Cartoon
