试题与答案

阅读理解。 There are thousands of products o

题型:阅读理解

题目:

阅读理解。

     There are thousands of products of all colors and shapes in a supermarket, making you believe that they

are worth a try. How? Packaging (包装) is the silent but persuading salesman.

     There on the shelves, each bottle, can, box, and jar has been carefully designed and measured to speak

to the inner self of the consumer (消费者), so that is buying not only a product but also his belief in life.

Scientists have studied consumer behavior recently and found that the look of the package has a great effect

on the "quality" of the product and on how well it sells, because "Consumers generally cannot tell between a

product and its package. Many products are packages and many packages are products," as Louis Cheskin,

the first social scientist studying consumers' feeling for packaging, noticed.

     Colors are one of the best tools in packaging. Studies of eye movement have shown that colors draw

human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots

on the thin bottle makes you feel that it is very good for your body. And the word "green" today can keep

food prices going up.

     Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes

are pleasing to both the eye and the heart. That's why the round yellow M signs of McDonald's are inviting

to both young and old.

     This new consumer response (反应) to the colors and shapes of packages reminds producers and sellers

that people buy to satisfy both body and soul.

1. According to the passage, ______ seems to be able to persuade a consumer to buy the product.

A. the pleasing color of the package

B. the special taste of the product

C. the strange shape of the package

D. the belief in the product

2. If a package or a product is round in shape, it can ______.

A. bring excitement to the consumers

B. attract the consumers' attention

C. catch the eye movement of the consumers

D. produce a happy and peaceful feeling

3. "And the word 'green' today can keep food prices going up." This sentence suggests 

that consumers today are ______.

A. starting to notice the importance of new food

B. enjoying the beauty of nature more than before

C. beginning to like green vegetables

D. paying more attention to their healthy

4. It can be inferred from the passage that V8 is a kind of ______.

A. vegetable dish

B. healthy juice

C. iced drink

D. red vegetable

答案:

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