对会计报表中各项会计要素进行合理的确认和计量，不得随意改变会计要素的确认和计量标准。

在技术不断进步的条件下，固定资产的更新通常不是原样重置或重建，它必然以（）更高的固定资产来替换原有的固定资产，而且经常伴随着固定资产的改造。

A.管理水平

B.质量水平

C.技术水平

D.生产效率

E.执行效率

患者男性，45岁，来京务工人员。因头痛、发热2天入院。查体：T：38.8℃，P：86次／分，R：25次／分，BP：120/96mmHg，颈部抵抗力增强。实验室检查：WBC：15×10/L，中性粒细胞：79%。腰穿脑脊液混浊，细胞数1750/μL，蛋白3360mg/L，葡萄糖0.5mmol/L。

如脑脊液涂片、染色镜下发现白细胞内成双排列的革兰阳性球菌，初步病原学诊断是（）

A.肠球菌

B.肺炎链球菌

C.脑膜炎奈瑟菌

D.无乳链球菌

E.化脓性链球菌

十八届四中全会《决定》提出，把（）成效作为衡量各级领导班子和领导干部工作实绩重要内容，纳入政绩考核指标体系。

A.法治建设

B.文化建设

C.社会建设

D.制度建设

“酸痛”和“疼痛”有很大的区别，酸痛只是乳酸堆积的反映，而“疼痛”则说明肌肉或某个部位已经受伤，必须立即（），一般要等到受伤部位完全恢复后，才能进行正常锻炼。

A.接着锻炼

B.减少强度

C.停止锻炼

D.加大强度

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.