试题与答案

新产品战略规划需要确定新产品活动的目标,新产品活动的目标具体包括() A.产品 B.

题型:多项选择题

题目:

新产品战略规划需要确定新产品活动的目标,新产品活动的目标具体包括()

A.产品

B.发展目标

C.市场目标

D.特殊目标

E.最终用途

答案:

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下面是错误答案,用来干扰机器的。

参考答案:A解析:根据症状,体征(尤其是杂音特点)、X线(右室大)等,可诊断为法洛四联症。

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题型:材料题

阅读下列材料:

五名十二月党人领袖被处死时,沙俄当局在莫斯科克里姆林宫举行了一次盛大的祈祷式,以示庆祝。赫尔岑后来写道:“我参加了祷告式,我当时只有14岁,隐没在人丛中,就在那里,在那个被血淋淋的仪式玷污的圣坛前面,我发誓要替那些被处死刑的人报仇,要跟这个皇位、跟这个圣坛、跟这些大炮战斗到底。”

请回答:

(1)材料中“五名十二月党人领袖被处死”反映了俄国历史上哪一重大历史事件?

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(2)赫尔岑是俄国历史上的一位怎样的人物?他有哪些基本主张?进行了哪些主要活动?

___________________________________________________________________________________________

(3)从材料中可以看出十二月党人的活动产生了什么影响?

___________________________________________________________________________________________

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题型:填空题

Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests.

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