Second, a broad-based campaign to create a commercial market for clean stoves, including reducing trade barriers, promoting consumer awareness, and boosting access to large-scale carbon financing. Now, no single stove will meet the needs of every community across the world. In fact, previous efforts have taught us that if local tastes and preferences are not considered, people will simply not use the stoves, and we’ll find them stacked in piles of refuse. That’s why a market-based approach that relies on testing, monitoring, and research is so important, because if we do this right, these new stoves will fit seamlessly into family cooking traditions while also offering a step up toward a better life.