For many men an women today,the image that a watch communicates is more important than the time it tells. “Complications”---features that go beyond simple timekeeping—are an important part of a watch’s image. Today’s watches offer a host of complications that suit almost any personality . These features include altitude trackers ,compasses, lunar calendars ,USB drivers , and even devices that measure the effectiveness of golf swings !
Creativity is also a key element in today’s watches , for men as well as women. The Japanese watchmaker Tokyoflash makes watches that don’t even look like watches . The company’s popular Shinshoku model uses different color lights to tell the time . It looks more like a futuristic bracelet then a watch. Another Japanese watchmaker , EleeNo , makes a “handless” watch . Using a ring of circles to keep time , this watch makes an excellent conversation piece.
In the past, the image of a man’s watch was quite different from that of a woman’s. Men’s watches tend to be bolder, larger, and more complicated than women’s watches, which were more likely to look like jewelry. Today, the differences between men’s and women’s watches are disappearing. Watchmakers are adding diamonds to their fine watches for man. And for women, they’re designing larger watches that contain complications. For example, some women’s watches now have calendars that show the phrases of the moon. Others show the time in two different cities, a handy funtion for business travelers. However, women still pay more attention than most men to the external beauty of a watch. And unlike men, women are still more likely to purchase watches that suit particular items in their wardrobes.
72.According to the passage, one type of watch complications can show you____________.
A. appointments for the day B. which direction is north
C. how much weight you’ve put on D. a list of telephone numbers
73.What is the true information about the watch made by EleeNo?
A. It uses different hands to keep time. B. It’s rather popular.
C. It doesn’t look like a watch. D. It’s much fun to talk about.
74.What does the writer imply about watches for women?
A. They are not as simple as they used to be.
B. They need to improve their quality.
C. They have fewer functions and jewels.
D. They don’t last as long as they used to.
75. What is the main topic of this article?
A. Why women are likely to buy more watches than men?
B. The differences between men’s and women’s watches
C.Current trends in the watch industry.
D.Useful tips for purchasing watches.
