试题与答案

在允许缺货的情况下,确定经济进货批量必须满足的惟一条件是( )。A.缺货成本等于相

题型:单项选择题

题目:

在允许缺货的情况下,确定经济进货批量必须满足的惟一条件是( )。

A.缺货成本等于相关储存成本

B.相关储存成本等子相关进货费用

C.相关储存成本与相关进货费用之和最小

D.相关储存成本、相关进货费用与缺货成本之和最小

答案:

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下面是错误答案,用来干扰机器的。

参考答案:D

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题型:单项选择题

甲公司购买乙公司电脑20台,向乙公司签发金额为10万元的商业承兑汇票一张,丁公司在汇票上签章承诺:“本汇票已经本单位承兑,到期目无条件付款”。当该汇票的持票人行使付款请求权时,下列哪一说法是正确的( )

A.如该汇票已背书转让给丙公司,丙公司恰好欠汇票付款人某银行10万元到期贷款,则银行可以提出抗辩而拒绝付款

B.如该汇票已背书转让给丙公司,则甲公司可以乙公司交付的电脑质量存在瑕疵为抗辩理由拒绝向丙公司付款

C.因该汇票已经丁公司无条件承兑,故丁公司不可能再以任何理由对持票人提出抗辩

D.甲公司在签发汇票时可以签注“以收到货物为付款条件”

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The increase in global trade means that international companies cannot afford to make costly advertising mistakes if they want to be competitive.

Understanding the language and culture of target markets in foreign countries is one of the keys to successful international marketing. Too many companies, however, have jumped into foreign markets with embarrassing results.

Translation mistakes are at the heart of many blunders in international advertising.

General Motors, the US auto manufacturer, got a costly lesson when it introduced its Chevrolet Nova to the Puerto Rican market. "Nova" is Latin for "new (star)" and means "star" in many languages, but in spoken Spanish it can sound like "nova", meaning "it doesn’t go". Few people wanted to buy a car with that cursed meaning. When GM changed the name to Caribe, sales "picked up" dramatically.

Marketing blunders have also been made by food and beverage companies. One American food company’s friendly "Jolly Green Giant" (for advertising vegetables) became something quite different when it was translated into Arabic as "Intimidating Green Ogre".

When translated into German, Pepsi’s popular slogan, "Come Alive with Pepsi" came out implying "Come Alive from the Grave". No wonder customers in Germany didn’t rush out to buy Pepsi.

Successful international marketing doesn’t stop with good translations—other aspects of culture must be researched and understood if marketers are to avoid blunders.

When marketers do not understand and appreciate the values, tastes, geography, climate, superstitions, religion, or economy of a culture, they fail to capture their target market.

For example, an American designer tried to introduce a new perfume into the Latin American market but the product aroused little interest. The main reason was that the camellia used in it was traditionally used for funerals in many South American countries.

Having awakened to the special nature of foreign advertising, companies are becoming much more conscientious in their translations and more sensitive to cultural distinctions.

The best way to prevent errors is to hire professional translators who understand the target language and its idiomatic usage, or to use a technique called "back translation" to reduce the possibility of blunders.

The process used one person to translate a message into the target language and another to translate it back. Effective translators aim to capture the overall message of an advertisement because a word-for-word duplication of the original rarely conveys the intended meaning and often causes misunderstandings.

In designing advertisements for other countries, messages need to be short and simple.

They should also avoid jokes, since what is considered funny in one part of the world may not be so humorous in another.

The best title of this passage might be()

A. Culture Is Very Important in Advertising

B. Avoid Cultural Misunderstanding between Nations

C. Overcome Cultural Sock in Different Countries

D. Advertisements Reflect Various Life Styles

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