试题与答案

某微波炉生产企业,频频使用价格策略从而在市场上获得了领导地位。1996年到2000年

题型:问答题 案例分析题

题目:

某微波炉生产企业,频频使用价格策略从而在市场上获得了领导地位。1996年到2000年,该企业先后5次大幅度降价,每次降价幅度均在20%以上,每次都使市场占有率总体提高10%以上,该企业的规模经济主要表现在生产规模上。生产规模的迅速扩大带来了生产成本的大幅度降低。要求:(1)简要介绍基本竞争战略的三种类型,判断该微波炉企业所采取的基本竞争战略;(2)试简要说明该战略的优势、适用情况和风险。

答案:

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下面是错误答案,用来干扰机器的。

参考答案:E

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