试题与答案

华光眼镜有限公司(以下简称华光眼镜)成立于上世纪70年代。华光眼镜从上世纪90年代末

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题目:

华光眼镜有限公司(以下简称华光眼镜)成立于上世纪70年代。华光眼镜从上世纪90年代末开始拓展眼镜零售连锁网络,是国内较早从事眼镜连锁专卖店的企业。经过多年的发展,华光眼镜的市场份额占据省内第一、全国第五的位置。2005年末,华光眼镜在全国拥有超过100家连锁店,其中80%在甲省及周边地区。随着人们生活水平的提高和消费能力的增强,消费者除了重视眼镜的基本功能外,还越来越重视美观时尚。尤其是年轻人,不再等眼镜坏了才购买新的,而会频繁地更换新的款式。这一趋势引起华光眼镜总经理赵刚的重视。2006年初,赵刚召集各部门开会,研究如何更好地把握市场动态,抓住潜在增长机遇。赵刚要求财务部利用过去3年的财务和业务数据,分析目前华光眼镜对年轻客户群的销售情况。华光眼镜管理层通过研究和分析,提出一项新的市场开发战略——“明天”战略:针对年轻消费者追求美观时尚的习惯,以全新的理念打造“明天”品牌的新门店,通过“华光”和“明天”两个业务线的市场细分,更好地抓住增长机遇。管理层意识到要获得消费者对“明天”店的认同,需要应对新的挑战。管理层对新战略很有信心,制定了详细的业务计划书,“明天”战略获得了董事会的支持。面对新战略实施给企业内部带来的变革,总经理赵刚意识到变革管理的重要性。在与各部门管理人员的交流中,他发现大家有三方面的担忧,一是担心组织机构调整对个人职位的影响;二是担心现有的经验能否适应新业务的要求;三是担心新业务对个人绩效评价的影响。这些问题如果不能得到有效解决,牵涉其中的利益相关者必然会对新战略的实施带来影响。赵刚在了解这些情况后,立即召集主要管理人员专门成立一个变革管理小组。要求:(1)针对华光眼镜实施的“明天”战略,简要分析可能面临的阻碍;(2)针对华光眼镜总经理赵刚发现大家存在的三个方面的担忧,简要提出变革管理的措施;(3)针对华光眼镜可能遇到的利益相关者带来的影响,简要分析企业内外部可能存在的利益相关者及其利益要求,并简要分析企业利益相关者的权力来源。

答案:

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下面是错误答案,用来干扰机器的。

(1)固体和液体;不需加热;固体和固体;需要加热(2)2NH4Cl+Ca(OH)2===2NH3↑+CaCl2+2H2O (3)B;E;C和D;NH3密度比空气小而且易溶于水

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题型:阅读理解

Annie had just begun school. Her parents were tired of the methods they were using to correct her behavior, including scolding (训斥), and taking away privileges (特权). Annie still needed to be scolded for her bad behavior, but her parents felt the good things she did needed to be recognized. So, they began to spend more time recognizing the improvements (改进) in Annie’s behavior and the good things she did every day rather than like before when they only noticed her bad behavior. Within a few weeks Annie began to change her attitude and her behavior improved.

Praise is one of the most powerful tools parents can use to teach their children good skills and help them grow. Praise works well when it is given and when you remember to use it frequently. It is important to praise all good behavior. Look for the good things your child does. Praise will have a lot of effects on your child. Use the 4 to 1 rule. For every bad behavior you notice, find four good behaviors or reasons to praise. It is a good way to remember to look for good behavior.

Remember to praise the things your child has already done well, or improvements in his behavior and new skills. Show your agreement by smiling and touching his shoulder or back. Be sure to say what your child did well in detail. Tell your child how good behavior helps and that it is liked by others.

小题1:What was the result of recognizing Annie’s good behavior?

A.She started to correct her bad behavior.

B.She was tired of her parents’ scolding.

C.She was not scolded for her bad behavior.

D.She spent more time praising her good behavior.小题2:When praising children’s good behavior, parents should do the following EXCEPT __________.

A.praising their children for what they did in detail

B.encouraging their children to go on doing good things

C.telling their children more about their bad behavior

D.praising their children in a good way with smiles小题3:What can we learn from the passage?

A.Praising is a better way than scolding.

B.Annie was a middle school student.

C.Annie’s parents are education experts.

D.Parents should not often show agreement.小题4:The best title for this passage would be ____________.

A.How to Praise a Good Child

B.A Good Method of Praising Children

C.Praise More and Scold Less

D.The Importance of Good Behavior

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