试题与答案

写出下列字母相对应的大小写。 A—( )d—( )M—( ) y—( ) h—( )

题型:填空题

题目:

写出下列字母相对应的大小写。

A—(     )  d—(     )  M—(     )  y—(      )

h—(     )  G—(     )    j—(     )  R—(      )

答案:

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参考答案:是一国政府在一定时期内为运用关税达到其特定的经济、政治目的而采取的行为准则,是国家经济政策、政治政策及社会政策在对外贸易活动中的具体体现。

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题型:单项选择题

20世纪以来,随着世界范围内经济研究的不断深入和经济活动的不断拓展,资本这一概念在使用中产生不同理解。一种是继续把“资本”作为政治经济学中的一个阶级属性概念,用来研究资本主义的运动;一种是把资本作为商品经济学中的一个单纯的经济概念,用来研究“货币生出更多的货币”这一客观经济规律。后者称为现代资本概念。从这段话中可以看出,20世纪的“资本这一概念”是()。

A.单纯的经济概念取代了阶级属性概念

B.不断拓展的政治经济学概念

C.单纯的现代资本概念

D.阶级属性概念与自然属性概念

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题型:阅读理解

Sports account for a growing amount of income made on the sales of commercial time by television companies.  Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major U. S.  media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing.  Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports.  The people in the advertising departments of major corporations realize that sports attract made viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings(收视率)are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings.  Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computer, with such viewers, these programs don’t need high ratings to stay on the air.

小题1:Television sport programs on weekend afternoons         .

A.result in more sport event

B.get more viewers to play sports

C.make more people interested in television

D.bring more money to the television networks小题2:Why would weekend afternoons become dead time without sport programs?

A.Because there would be few viewers

B.Because the advertisers would be off work

C.Because television programs would go slowly

D.Because viewers would pay less for watching television小题3:In many families, men make decision on          .

A.holiday

B.sports viewing

C.television shopping

D.expensive purchases小题4:The ratings are not important for golf and tennis programs because         .

A.their advertisers are carmakers

B.their viewers are attracted by sports

C.their advertisers target at rich people

D.their viewers can afford expensive cars小题5:What is the passage mainly about?

A.Television viewers are determined by male viewers

B.Rich viewers contribute most to television companies

C.Sports are gaining importance in advertising on television

D.Commercial advertisers are the major sponsors of sport event

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