试题与答案

文艺复兴和斯洛克时期,欧洲城市的典型格局是()。A.教堂占据城市中心 B.构图严谨的

题型:多项选择题

题目:

文艺复兴和斯洛克时期,欧洲城市的典型格局是()。

A.教堂占据城市中心

B.构图严谨的广场、街道

C.壮丽的宫殿花园

D.以广场、铜像和纪功柱为核心

答案:

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题型:选择题

2013年11月12日中 * * 党第十八届中央委员会第三次全体会议通过《中 * * 关于全面深化改革若干重大问题的决定》,将“市场在资源配置中起基础性作用”重新定义为“市场在资源配置中起决定性作用”,政府的职责和作用主要是保持宏观经济稳定,加强和优化公共服务,保障公平竞争,加强市场监管,维护市场秩序,推动可持续发展,促进共同富裕,弥补市场失灵。

小题1:对市场的作用的认识由最初的“基础性作用”重新定义为“决定性作用”,体现了:

①发展着的认识才是真理    ②认识具有不确定性

③真理是具体的有条件的    ④认识具有反复性和无限性

A.①③

B.③④

C.②③

D.①④小题2:在社会养老保障体系较为完善的条件下,老年消费者这轮“夕阳”可以成为推动 GDP 发展的一轮“朝阳”。而我国因为社会养老保障体系建设滞后,即使是“重阳节’这一天,人们也很难感受到“银发经济”这四个字的份量。这给我们的启示是:

①充分认识规律发生作用的条件和范围,使价值规律与我国经济发展相符合

②深化改革,有效解决社会发展中的各种矛盾,完善社会主义制度

③正确认识和利用社会养老保障体系与老年消费的客观联系,拉动经济增长

④矛盾具有特殊性,我国不适合发展“银发经济”,而应大力发展“朝阳经济”

A.②③

B.①④

C.①②

D.③④

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题型:阅读理解

Just five one-hundredths of an inch thick, light golden in colour and with a perfect “saddle curl”( 马鞍状卷曲 ), the Lay’s potato chip seems an unlikely weapon for global domination. But its maker, Frito-Lay, thinks otherwise. “Potato chips are a snack food for the world,” said Salman Amin, the company’s head of global marketing. Amin believes there is no corner of the world that can resist the charms of a Frito-Lay potato chip.

Frito-Lay is the biggest snack maker in America owned by PepsiCo, and accounts for over half of the parent company’s $3 billion annual profits. But the U.S. snack food market is largely saturated( 市场基本饱和 ), and to grow, the company has to look overseas.

Its strategy rests on two beliefs: First, a global product offers economies of scale with which local brands cannot compete. And second, consumers in the 21st century are drawn to “global” as a concept. “Global” does not mean products that are consciously identified as American, but ones that consumers--- especially young people--- see as part of a modern, innovative( 创新的 ) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for instance, do not know that Frito-Lay is an American company. Instead, Riskey, the company’s research and development head, would hope they associate the brand with the new world of global communications and business.

With brand perception a crucial factor, Riskey ordered a redesign of the Frito-Lay logo. The logo, along with the company’s long-held marketing image of the “irresistibility” of its chips, would help facilitate the company’s global expansion.

The executives ( 行政主管 )acknowledge that they try to swing national eating habits to a food created in America, but they deny that amounts to economic imperialism(帝国主义). Rather, they see Frito-Lay as spreading the benefits of free enterprise across the world. “We are making products in those countries, we’re adapting them to the taste of those countries, building businesses and employing people and changing lives,” said Steve Reinemund, PepsiCo’s chief executive. 

72. It is the belief of Frito-Lay’s head of global marketing that _____.

A. People over the world enjoy eating their company’s potato chips

B. Their company must find new ways to promote domestic sales

C. The light golden color enhances the charm of their company’s potato chips

D. Potato chips can hardly be used as a weapon to dominate the world market

73. One of the assumptions on which Frito-Lay bases its development strategy is that _______.

A. products identified as American will have promising market value

B. local brands cannot compete successfully with American brands

C. products suiting Chinese consumers’ needs bring more profits

D. consumers worldwide today are attracted by global brands

74. Why did Riskey have the Frito-Lay logo redesigned? ______

A. To suit changing tastes of young consumers.

B. To change the company’s long-held marketing image.

C. To promote the company’s strategy of globalization.

D. To compete with other American chip producers.

75. Frito-Lay’s executives claim that the promoting of American food in the international market ______.

A. won’t affect the eating habits of the local people

B. will be in the interest of the local people

C. will lead to economic imperialism

D. won’t spoil the taste of their chips 

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